United Airlines is set to introduce a winter seasonal service between Newark Liberty International Airport (EWR) and Marrakech, Morocco, commencing on October 24th. This new route, spanning 3,664 miles, will be serviced by United’s prestigious “high J” Boeing 767-300ER aircraft. With 46 Polaris business-class pods, 22 Premium Plus recliners, 43 Economy Plus extra-legroom seats, and 56 standard economy seats, the aircraft promises a luxurious and comfortable journey for travelers.
The decision to deploy this top-tier aircraft reflects United’s confidence in attracting affluent leisure travelers who value upgraded seating options. The abundance of premium seats also raises the possibility of more award availability in Polaris business class, providing added value for frequent flyers.
United’s choice of aircraft underscores its strategic approach to maximizing aircraft utilization during the winter months when demand for travel to Europe typically diminishes. By redirecting the “high J” Boeing 767-300ER to Marrakech, United aims to capitalize on the burgeoning market for premium leisure travel to this exotic destination.
Upon its launch, United will emerge as the sole airline offering consistent service between the United States and Marrakech. While Moroccan flag carrier Royal Air Maroc operates occasional flights between Washington, D.C., and Marrakech, most of its U.S. services are centered around its hub in Casablanca. United’s new route signifies its commitment to expanding its global network and catering to the evolving preferences of travelers seeking unique and immersive experiences.
For years, Royal Air Maroc has maintained a monopoly on nonstop flights from the U.S. to Morocco, with routes from Miami, New York, and Washington, D.C. Travelers bound for Morocco have typically needed to commence their journeys in Casablanca or connect onward from there to popular destinations like Marrakech and Fez.
However, United’s new nonstop service is changing the game entirely. With Morocco’s burgeoning popularity as a tourist destination, there’s strong potential for this new route to thrive.
“The idea has been on the table for some time now,” explained Quayle. “What ultimately sealed the deal were several key factors aligning perfectly. It was like the perfect storm – CNN, The New York Times, and The Points Guy all named Morocco as a top destination to visit, and it had been on my radar as well. It just felt like the right time to make it happen.”
Moreover, United has a track record of successfully launching and expanding routes to Africa. With existing services to Accra, Ghana; Lagos, Nigeria; and Cape Town and Johannesburg, South Africa, the airline is well-positioned to further enhance its presence on the continent.
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